- 1 A Brief History
- 2 Products & Markets
- 3 Minimum Initial deposit
- 4 Spreads & Commissions
- 5 Leverage
- 6 Other Trading Fees
- 7 Ayondo Trading Platform
- 8 Mobile Apps
- 9 Methods of Payment
- 10 Ayondo Accounts
- 11 Demo Account
- 12 Additional Features
- 13 Safety & Security
- 14 Ayondo Regulation & License
- 15 Benefits
- 16 Drawbacks
- 17 Trading Hours
- 18 Contact & Customer Service
- 19 Ayondo Verdict
- 20 Accepted Countries
Ayondo facilitates trading in forex, CFDs and binary options. This review of Ayondo will test each element of their offering, including fees, demo accounts and their cryptocurrency capabilities. The review will also take an in-depth look at Ayondo’s proprietary social trading system and app, before concluding with a final verdict.
A Brief History
The founders, Robert Lempka and Thomas Winkler, launched Ayondo in 2009. Originally the company was based in Germany, but as the number of users grew the broker went global. Now Ayondo headquarters are located at their London, UK office.
However, the owners and operators of the Ayondo broker are actually Ayondo Markets Ltd, a financial trading brand boasting an annual revenue in excess of £10 million, according to reports.
Even since it was a startup, the CEO and the rest of the Ayondo group have had a clear mission – to connect investors so they can benefit from the success of ‘Top Traders’. This social element to their trading system will be broken down in detail further below.
In the past, you had to sign up with a separate partner broker. However, in 2013 Ayondo launched their own brokers solution. Having said that, it is technically a white labelled version of the Gekko Global Markets platform. Nonetheless, since the change, the sign-up and login process has been noticeably smoother.
Between 2015 and 2016, the company’s assets under management also grew. In fact, it nearly doubled from $19 million to $35.8 million.
2017 was an eventful year for the company. Ayondo acquired the popular, investor education application TradeHero. Then following a failed reverse takeover (RTO) with Starland Holdings, the broker instead aimed to become the first FinTech enterprise to be listed on the Catalist growth board of the Singapore Exchange (SGX).
Initial Ayondo Ltd IPO forums in Singapore and the Business Times put price valuation at around $105.6 million. Press releases then show that on the first day’s offering, nearly 81 million invitation shares were subscribed at S$0.26.
Products & Markets
Ayondo customers get an extensive list of instruments and markets to choose from. For example, you have access to:
- Precious metals
- Interest/bond rates
- Over 30 FX currency pairs
- Major Asian, European and US indices
- Shares in Major blue-chip companies, including Starbucks and Coca-Cola
Customers from the UK and Ireland can also register for a spread betting account. In addition, users can speculate on the latest cryptocurrency, such as Bitcoin.
Minimum Initial deposit
You need as little as £1 to open a live account. This is lower than many competitors, making Ayondo an attractive proposition to novice traders. You can open an account in Euros, GBP and USD.
In practice, you will need a minimum of 100 Euros to copy a trader. If you want to copy several Top Traders, an account balance of 500 to 1000 Euros is more realistic.
Spreads & Commissions
Ayondo follows a market maker business model. They take their fee from the difference between the buy and sell price.
Customer reviews are quick to show Ayondo promise competitive spreads. In fact, the minimum spread for the EUR/USD pair is 0.8 pips. This is lower than the industry average of 0.82 pips.
Another bonus is that you don’t pay a commission to third-party brokers, unlike many social trading networks. As a result, it is just the spread that Ayondo takes its fee and pays its Top Traders from.
Ayondo does allow trading on margin. A live account gets you up to 200:1 leverage. Essentially, this allows you to borrow money from your broker to capitalise on a potential opportunity. However, leveraged trading comes with risks. In fact, you could actually lose more than your initial deposit.
Fortunately, Ayondo allows you to manually adjust your leverage limits to a level you feel comfortable with.
Other Trading Fees
There are several additional costs to be aware of:
- You will pay an overnight rollover fee of 3%.
- Long positions will also incur financing charges.
- You will pay a follower fee, depending on the remuneration model your Top Trader has selected. This could include a 25% performance fee, plus a 1% management fee.
Ayondo regularly run a range of welcome bonuses and offers. This can include 25% cashback deals, no deposit bonuses and refer a friend schemes. Head over to the website to see what Ayondo Markets offers are currently available.
Ayondo Trading Platform
Cash balances, margins and trading products are clearly visible. In particular, user reviews were quick to praise that OCO orders are easily accessible and guaranteed stop-losses are automatically included with a position.
It is clear Ayondo have built their platform with ease of use in mind. Information and lot sizes are clear, while the whole interface is clean and sleek. Adjusting your position sizes to fit in with your strategy is also hassle-free.
Overall, Ayondo’s platform is ideal for beginners or those who are used to the high standards of the MetaTrader 4 (MT4) and MT5 systems.
Ayondo also offers mobile versions of the TradeHub platform. You can get these mobile trading apps for both iOS and Android devices. Ayondo.com reviews of the iPhone and iPad apps were particularly positive. You get variable portfolio margining and just like the desktop-based platform, you can also place trailing stops with ease while enjoying loss protection.
In addition, your Ayondo Markets mobile login details grant you access to:
- Usage tips
- Sophisticated charts
- A flexible search function
- A thorough manual and help section
Methods of Payment
Once you complete registration, you will need to set about funding your account. Deposits and withdrawals can be made via:
- Wire transfer
- Debit/credit card
Note the minimum withdrawal amount is $10. You will also need to verify your identity and address before you can withdraw funds for the first time.
If you become a Top Trader, you will get a daily overview of your revenues and easy-to-read invoices.
On the whole, payment methods are an area Ayondo could improve in. There are competitors offering numerous other payment methods, from PayPal to digital wallets.
Opening a live account with Ayondo is straightforward. The live account allows you to trade in CFDs, spread betting or to generate revenue from those copying your trades. However, you will need to have:
- A scanned colour copy of your passport, driving license or national ID
- A recent utility bill or bank statement proving your address
In addition, you will need to set aside a few minutes to answer some basic questions about your trading experience, among others.
Note as you progress through Ayondo you will pass through different levels, from Street Trader to Institutional. If you perform well, you will benefit from greater commissions with each increase in level. As soon as you have more than 500 Euros/GBP/USD, you will receive a Money Trader’s Badge.
If you’re new to trading, Ayondo Markets offers a fantastic demo account. Here you can test the broker and platform while getting familiar with the markets.
Your demo login details afford you access to a wide range of features, including viewing the performance of a huge number of traders. You can then build a portfolio of as many as 5 traders and use a simulator to test their performance against historical data. If you are content, you can then execute your portfolio on your demo account.
Once you feel confident you can then easily upgrade to a live account from within your Ayondo area.
The main feature of Ayondo is their social trading system, reviews of which are positive. There are thousands of traders to choose from. Some of the best traders have over three years of experience. Plus, finding and following your top trader is easy as their performance is graphically displayed on the Ayondo interface. You can actually track their performance against major indices too. You can also choose to follow traders based on specific criteria, such as profit-loss ratios.
So does Ayondo’s social trading system work? Although still in its early days, the broker has definitely already built a comprehensive and effective system. In fact, every year the number of social trading users continues to grow.
Ayondo also facilitates access to additional educational resources. You can find webinars, training videos and other manuals. The broker also has a TV spot on an online UK channel. There you can get more information on how to make the most of TradeHub.
You can also use their online newsletter to pick up useful tips and find out about new products.
Safety & Security
- Segregated bank accounts to keep customers’ funds separate from Ayondo operating capital.
- Negative balance protection that ensures you cannot exceed your account balance.
- Advanced encryption technologies to guard against attacks and frauds.
- Daily internal reconciliations are undertaken to ensure solvency.
- An annual audit is carried out by an independent auditor.
Furthermore, this review was particularly impressed with Ayondo’s free insurance policy. Introduced in 2015, this covers up to £1,000,000 in excess of the standard FCSC cover for each client. In fact, this is among the most comprehensive cover in the industry.
Ayondo Regulation & License
With an increase in the number of fake and fraudulent brokers, it’s important to check your broker is regulated. Thankfully, Ayondo Markets Limited in London is regulated by the Financial Conduct Authority (FCA). This ensures the company must adhere to regulations designed to protect consumers. This includes protecting your capital in a range of scenarios, such as bankruptcy.
Ayondo Portfolio Management GmbH is regulated by the Bundesanstalt für Finanzdienstleistungsaufsicht, BaFin, registration number 145765.
Customer feedback shows Ayondo scores particularly well in several areas:
- There is a straightforward performance-based commissions system for Top Traders.
- There is a wide choice of instruments and markets to choose from.
- Negative balance protection may help prevent significant losses.
- Low capital requirements make Ayondo attractive to beginners.
- There is an effective automated risk management system.
- There is a generous choice of Top Traders to follow.
- All customers have access to a free demo account.
Despite access to some of the best traders, opinions were split on several aspects of the Ayondo offering, including:
- There is only capital protection at the account level, not at trader level.
- There is still a relatively small number of high performing signal providers to follow.
- Ayondo doesn’t offer a listing of the contributions from individual traders towards your overall portfolio performance.
- Although you can view a trader’s transaction history on the application, you cannot download it to Excel for external analysis.
- When you take Ayondo vs Plus500, ZuluTrade or eToro, you realise the former falls short in terms of educational resources, such as trading manuals and tutorials.
- Blogs and forums are quick to criticise Ayondo for not catering for APIs and automated trading. Having said this, the broker has said the MetaTrader platform will soon be available too.
Ayondo’s trading hours are fairly industry standard. Trading is available between 22:00 GMT on Sunday and 22:15 GMT on Friday. Head over to their official website for upcoming holiday hours. There you will also be able to find the official opening and closing hours for particular products and markets.
Contact & Customer Service
Customer reviews of Ayondo are fairly positive in terms of customer support. Traders can make Ayondo Markets contact via live chat, email and telephone. Support is available in:
Reviews show employees are knowledgeable and can help you with a long list of technical and account queries.
Head over to the official website for the respective telephone hotline number. There you will also find their FAQ section, which is great for helping with general issues. You will also find details of their partner broker affiliate programme and the addresses of their London, Frankfurt, Singapore, and Zug offices.
Ayondo has come a long way in a relatively short space of time. Their social trading system is fantastic for several reasons, including low fees, amenable entry levels and access to Top Traders.
However, this review found there is still room for improvement. In particular, more could be done to show which trader has contributed most to your portfolio, as currently interpreting results can prove challenging. But overall, Ayondo fair well among competitors and you can always test drive the broker through their demo account first.
Ayondo accepts traders from Australia, Thailand, United Kingdom, South Africa, Singapore, Hong Kong, India, France, Germany, Norway, Sweden, Italy, Denmark, United Arab Emirates, Saudi Arabia, Kuwait, Luxembourg, Qatar and most other countries.
Traders can not use Ayondo from United States, Canada.